As we enter a key stage of LIMITATO's brand lifecycle, we hear from founders and partners Gustav Peterson and Emrik Olausson about the journey so far and what lies ahead.
Remembering back to 2017, LIMITATO was at the exciting cusp of becoming a real brand. That car journey to Florence from Gothenburg combined with a definitive dream to fuse the worlds of fashion and art made life an unknown and exciting entity. Fast-forward to October 2022 and things have changed and evolved. However, as with all good brands, that core inspiration and what the founders hold dear, has not wavered.
Our Journey So Far...
