Artist Story Laurence Gartel
LAURENCE GARTEL, IS KNOWN TO THE WORLD AS THE “FATHER” OF DIGITAL ART FOR OVER 40-YEARS.
His career started working side by side with video guru Nam June Paik at Media Study/Buffalo in upstate New York. He taught Andy Warhol how to use the Amiga Computer in order to produce the album cover for Debbie Harry (Blondie). Growing up in New York City during the Punk Rock era he was friends with Stiv Bators, Sid Vicious, Joey Ramone, Wendy O. Williams, and exhibited his work with Robert Mapplethorpe. Creating Digital Art before the birth of the personal computer, his work has been exhibited with the Museum of Modern Art, Long Beach Museum of Art, Princeton Art Museum, Norton Museum of Art as well as included in the permanent collections of the Smithsonian Institution’s Museum of American History, Bibliotheque Nationale Paris and Victoria and Albert (V&A) Museum, London.
Gartel has traveled the world exhibiting and projecting his work in Australia, Spain, Germany, Italy, as well as going to India, creating a Bollywood Music/Video for Universal Entertainment. He has been commissioned to produce artwork on Britney Spears, Justin Timberlake, Red Hot Chili Peppers, as well as for corporations such as Coca Cola, Philip Morris, Walt Disney, National Basketball Association, Gibson Guitars, Bang & Olufsen, and known to most for his ABSOLUT GARTEL ad for Absolut Vodka.
The year 2015 could have been its own book. Gartel was the Official Artist of the 57th Annual Grammy Awards, Los Angeles. He “wrapped” the large-scale, one of a kind Grammy Statue with his Digital Art printed to vinyl right here in South Florida. He was the Artist of the NASA MMS Mission, at Kennedy Space Center, as well as being the Artist of the Newport Jazz Festival wrapping a one of a kind Trumpet to honor the career of Miles Davis. Gartel unveiled the First National State Art Car at the Capital building in Concord with Governor Maggie Hassan, reading letters of Commendation from the House of Representatives, Senate, and Congress. Gartel participated in the Los Angeles Street Art Fair creating a commissioned Dodge Viper Art Car and was the Visionary of the 3D Print Conference in Santa Clara. Gartel showcased his 1978 groundbreaking “Self Portrait” film at the 7th Annual Cairo International Video Festival. He finished the year creating the Official Artwork for the Monaco International Film Festival.
His concentration the last several years has been focused on Art Cars, the first commission being the TESLA Electric Art Roadster during Art Basel Miami Beach in 2010. He was the “FEATURE” of the 113th New York International Auto Show with his own 30,000 square foot Pavilion in 2013. Mercedes Benz commissioned Gartel to create a very special Art Car to celebrate their “13th Million Friend on Facebook. Gartel unveiled a $250,000 Renntech Mercedes SL65 V-12 Art Car at Fisher Island Club during Art Basel Miami, December 2014, an Award Winner “Best of Class” at Amelia Island 2015. His “Care-Connect” VW Amarok represents the First Solar Satellite Art Truck. Gartel branded the Oslo Motor Show and produced a BMW Mini LIVE for the Norwegian public in October, 2016. Gartel unveiled an Alfa Romeo “Giulia” Art Car to America in March 2017. His current museum show: “WARHOL vs GARTEL HYP POP” was shown at Palazzo Bufalini, Spoleto, Lucca Center of Contemporary Art and Art & Co, Lecce, MomArt in Liguria on the Italian Riviera, as well as book signings with Galerie Zum Harnisch during Art Basel Switzerland. Gartel’s Art graced the Front Cover of Boca Magazine, January 2018, and Pompano Magazine February 2018 issues respectively. Gartel produced a Maserati Car Art which opened and closed racing season in Saratoga Springs, NY commissioned by the #DePaulaDriveForCharity. GARTEL’s recent exhibition “Digital Titan” was held at the Palm Beach Photographic Museum, West Palm Beach. Gartel’s permanent Miami installation is located at the Overtown Courthouse Lobby.