Collection Story Ali Collection
As the hairs stand up on our necks, the rhetoric begins - there is no gain without the pain, that’s what truly counts, that’s what truly makes a champion.
He stands, globally recognised in EVERY way. His silhouette, his voice, his movement, all completely unique to the man. No other has reached this seismic scale, no other has shocked the world.
As he drifts from side to side and as he drops his shoulder and focusses his eyes on the man and the mission, we faintly hear the chants become deafening...
Ali Bumaye….Ali Bumaye…..Ali Bumaye…..
The legend is here
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